This collection of artifacts represents the heritage of our brand. Explore each object and discover how together, they all helped to shape Liberté’s extraordinary story.
1967 World’s Fair Expo: In 1967, the World’s Fair came to Liberté’s hometown of Montreal. 50 million people from 62 nations attended. We don’t know how many people tried Liberté, but we do know that its popularity is still growing the world over.
1967 World’s Fair Expo
In 1967, the World’s Fair came to Liberté’s hometown of Montreal. 50 million people from 62 nations attended. We don’t know how many people tried Liberté, but we do know that its popularity is still growing the world over.
Bilingual Brand: Eventually the original name “Liberty” was translated to appeal to French-speaking customers in Quebec. Today, we are known as Liberté, the truest expression of our French-Canadian heritage.
Bilingual Brand
Eventually the original name “Liberty” was translated to appeal to French-speaking customers in Quebec. Today, we are known as Liberté, the truest expression of our French-Canadian heritage.
Offering More: As business grew, Liberté expanded its offerings to include cottage cheese and sour cream. Today, we continue to drive forward with a philosophy of fresh and simple ingredients and a spirit of innovation and creativity.
Offering More
As business grew, Liberté expanded its offerings to include cottage cheese and sour cream. Today, we continue to drive forward with a philosophy of fresh and simple ingredients and a spirit of innovation and creativity.
Happy Anniversary: Some of our employees have worked decades perfecting our art. Special Project Director Michel Villeneuve has worked for Liberté since 1970. Amazingly, he isn’t the record-holder. Jimmy Yelle worked for Liberté for 52 years until he retired in 2007.
Happy Anniversary
Some of our employees have worked decades perfecting our art. Special Project Director Michel Villeneuve has worked for Liberté since 1970. Amazingly, he isn’t the record-holder. Jimmy Yelle worked for Liberté for 52 years until he retired in 2007.
Spreading the Word: One of the company’s very first employees was a Quebecois delivery driver who was hired for his unique language skills. In addition to his native French, he also spoke Yiddish, which helped him to better serve the company’s diverse clientele.
Spreading the Word
One of the company’s very first employees was a Quebecois delivery driver who was hired for his unique language skills. In addition to his native French, he also spoke Yiddish, which helped him to better serve the company’s diverse clientele.
Family Matters: When the Kaporovsky family founded Liberté in 1936, their small kosher dairy had a singular focus: crafting exceptional products from fresh ingredients.
Family Matters
When the Kaporovsky family founded Liberté in 1936, their small kosher dairy had a singular focus: crafting exceptional products from fresh ingredients.
Taste Trailblazers: Liberté was the first in Canada to bring Kefir and Greek yogurt to market and has continued to push the boundaries of yogurt, trying out unique flavors including Papaya, Lychee and Plum & Walnut.
Taste Trailblazers
Liberté was the first in Canada to bring Kefir and Greek yogurt to market and has continued to push the boundaries of yogurt, trying out unique flavors including Papaya, Lychee and Plum & Walnut.
A Quality Taste: In Liberté’s early days, one special individual as a final test of quality tasted every batch of cottage cheese: Eiran Harris, a teenager with a discerning palate. To this day, Liberté’s innovations are tasted, not tested. We put faith in the palates of our most seasoned yogurt masters. So, if it tastes good to them, we go with it.
A Quality Taste
In the early days, one special employee tasted every batch of cottage cheese as a final test of quality: Eiran Harris, a teenager with a discerning palate. To this day, Liberté’s artisans rely on taste, and all new products are “tasted, not tested.”
Commitment to Quality: At Liberté, our workers see yogurt making as an art and a science. We are driven to perfecting our craft, always seeking new and better ways to bring people the finest, most extraordinary yogurt experience.
Commitment to Quality
At Liberté, each and every employee sees yogurt making as an art and a science. We are driven to perfecting our craft, always seeking new and better ways to bring people the finest, most extraordinary yogurt.
A Quality Taste: In the early days, one special employee tasted every batch of cottage cheese as a final test of quality: Eiran Harris, a teenager with a discerning palate. To this day, Liberté’s artisans rely on taste, and all new products are “tasted, not tested.”
First Factory
Liberté’s first factory was on the corner of Rue Saint-Urbain and Avenue Duluth Ouest in Montreal. Today, the building still stands, but is now a corner café in one of Montreal’s trendiest neighborhoods, Plateau Mont-Royal.
Artisans de Nature: The craftsmen who make Liberté are “artisans de nature.” With respect for the purity of the ingredients and the integrity of their craft, these artisans are always seeking new ways to craft the finest, most extraordinary yogurt.
Artisans de Nature
The craftsmen who make Liberté are “artisans de nature.” With respect for the purity of the ingredients and the integrity of their craft, these artisans are always seeking new ways to craft the finest, most extraordinary yogurt.
The Meaning of Liberté: When the Kaporovsky family emigrated from Russia they were inspired by the Statue of Liberty, and named their dairy “Liberty” in her honor. The name has since been changed to “Liberté” but still captures the spirit of hope and freedom.
The Meaning of Liberté
When the Kaporovsky family emigrated from Russia they were inspired by the Statue of Liberty, and named their dairy “Liberty” in her honor. The name has since been changed to “Liberté” but still captures the spirit of hope and freedom.
Committed to Being Natural: Liberté is committed to creating the purest product possible. There is even a list of ingredients that are never used. Staying true to our values means using only natural ingredients.
Committed to Being Natural
Liberté is committed to creating the purest product possible. There is even a list of ingredients that are never used. Staying true to our values means using only natural ingredients.
The Making of Méditerranée: In 1964, after years of producing mostly cheese-based products, Liberté began crafting yogurt. To find the perfect formula, a group of employees traveled to Europe. The result of their efforts was what is now Liberté’s signature product: Méditerranée yogurt.
The Making of Méditerranée
In 1964, after years of producing mostly cheese-based products, Liberté began crafting yogurt. To find the perfect formula, a group of employees traveled to Europe. The result of their efforts was what is now Liberté’s signature product: Méditerranée yogurt.
The Art of Tart: Initially, Liberté’s Lemon yogurt sold poorly. But our artisans were so passionate about the flavor, they insisted on sampling it far and wide. Their persistence paid off, and Lemon is now among one of the best-selling flavors.
The Art of Tart
Initially, Liberté’s Lemon yogurt sold poorly. But our artisans were so passionate about the flavor, they insisted on sampling it far and wide. Their persistence paid off, and Lemon is now among one of the best-selling flavors.
No Secret Ingredients: Want to know what’s goes in to every cup of Liberté? It’s all right there on the containers, and now it’s also on the website. Take a peek at each of our product pages to explore each of our ingredients.
No Secret Ingredients
Want to know what goes in to every cup of Liberté? It’s all right there on the containers, and now it’s also on the website. Take a peek at each of our product pages to explore each of our ingredients.
Liberté in Space: We have never been afraid to think big. One of Liberté’s employees once declared that Liberté would be the first yogurt eaten on Mars, and circulated a petition. It has yet to happen, but we still dream.
Liberté in Space
We have never been afraid to think big. One of Liberté’s employees once declared that Liberté would be the first yogurt eaten on Mars, and circulated a petition. It has yet to happen, but we still dream.
Arrival in America: In 1999, Liberté expanded into the U.S. marketplace, appearing first in Vermont, New York, Maine and Connecticut. As demand for Liberté increased, distribution expanded, and now it can be found nationwide.
Arrival in America
In 1999, Liberté expanded into the U.S. marketplace, appearing first in Vermont, New York, Maine and Connecticut. As demand for Liberté increased, distribution expanded, and now it can be found nationwide.
A Heroic Effort: During World War II, rationing sometimes made production difficult, but Liberté was in great demand. The military bought the majority of Liberté’s products to feed the troops.
A Heroic Effort
During World War II, rationing sometimes made production difficult, but Liberté was in great demand. The military bought the majority of Liberté’s products to feed the troops.
The Fine Art of Yogurt: Liberté has always had an appreciation for fellow artists. Over the years, the company has hosted art shows, and even printed unique works of art on the lids of our yogurt—both confusing and delighting our consumers.
The Fine Art of Yogurt
Liberté has always had an appreciation for fellow artists. Over the years, the company has hosted art shows, and even printed unique works of art on the lids of our yogurt—both confusing and delighting our consumers.